The Importance of a Social Media Presence

What can social media do for your business?

Last time we discussed The Importance of a Web Presence, now let’s take a look at having a social media presence. It is a highly valuable bonus to your business from a marketing standpoint. And almost all social media accounts are free! How is that for marketing dollars well spent?!

According to this blog from Clutch, only ten years ago 7% of the U.S. population used at least one social media channel. Guess what that number is today?! 65% and increasing! And a number of those users have more than one type of social media account.

Facebook still ranks as the most popularly used social media (86%), with Instagram in second by nearly half (48%).

Social media is a great way to interact more directly with your customers. You have instant access to them in a more personable way; you have the ability to answer their questions immediately; your account is also a place for your customers to post reviews and speak about your product in their own words. Which can be good when they are praising you, but it can also be valuable when they aren’t. It gives you an opportunity to fix the situation and show your customers that you care and it can also show you where you might need improvements to your product or service.

Being socially present and providing customer service via your social media, it allows your customers to have instant gratification (ohhh, there is that term again!) when they need to contact your business. That could result in a much faster purchase (personally, there have been occasions where I’ve changed my mind about purchasing something because I’ve had too long to think about it!). The more you interact with your customers, the more loyal they become. Especially when they’ve had a good experience, even if it may have stemmed from a bad experience that you managed to turn around!

Social media also allows you to get insights into your competition. Use that information to make decisions that could up your game and propel you ahead of your competition.

Social media platforms provide analytics that allows you to study the effects of your posts. You can see who you’re reaching; when that reach is at its highest; and when your customers are online.

It is true that social media is a valuable asset to your business, but it can be time-consuming for a small business that doesn’t have a lot of resources to dedicate to its social media platforms. That’s where a Virtual Assistant can come in really handy!

Hire a VA with a social media management background to create and post content. Or, if you already have a social media management guru and you just need someone to interact with your customers or provide customer service, a VA can do that too!

Let us know how social media has helped your business in the comments below.

If you want to discuss how I can help you with your social media needs, let’s chat!

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